Netflix did not give Meghan and Harry a mega deal because they are royal. Ladies and gentlemen, we are not in England anymore. Netflix is a business with market capitalization of $207.3 Billion. They exist to deliver value for their shareholders not to get a knighthood. Netflix’s strategy involves gaining market share and increasing the global subscriber base. And that is where global leaders Harry and Meghan come in. Don’t listen to tabloids with their poverty programming get empowered here.
When the Duke and Duchess of Sussex announced that they were stepping down from their roles as senior royals in January 2020 the world shook. The British tabloids claimed ” they are going to have to sing for their supper”. This is unprecedented, they will never survive the tabloids proclaimed.
Several months later the Duke and Duchess of Sussex have not only survived they have thrived. Their global influence has soared and Meghan and Harry have defied all the prophets of doom and gloom. It turns out that there is something better than being a senior royal working for tabloids. What is better is being an influential royal in charge of your destiny and working on causes that make a difference.
Sussex Brand and the Power of Influence
Harry and Meghan are smart. They are taking their global influence and leveraging it into a New Business. The Duke and Duchess of Sussex will share impactful content that unlocks action.
The Netflix deal is a Sussex Boss Move. It reflects Sussex power of influence. When Harry and Meghan joined Instagram they broke the Guinness record of fastest account to reach 1 million subscribers. That is influence, verified and validated.
ElephantOnDisneyPlus Results
Duchess Meghan has experience. She worked on the Disney Plus nature documentary Elephant. ElephantonDisneyPlus trended on the platform. The audience was fully engaged with the content reinforcing the #MeghanEffect.
ElephantonDisneyPlus Generated 12,700 conversations. With an engagement of 55,300 and a reach of 40 million.
At the same time Academy Winner Natalie Portman had a documentary Dolphin.
Dolphin Generated 451 conversations: an engagement of 1,400 and a reach of 1.3 million.
Harry and Meghan’s name recognition brings global audience. By choosing Netflix as their creative home they have crowned Netflix as the King of Global Streaming. Netflix has unprecedented reach which will help the Duke and Duchess of Sussex share impactful content that unlocks action.
The Duke and Duchess of Sussex have a proven track record of results. This is what got them the mega deal.
Our lives, both independent of each other, and as a couple of have allowed us to understand the power of the human spirit: of courage, resilience, and thus the necessity for connection,”
Duke and duchess of sussex
Meghan and Harry know that to whom much is given much is required. They know that they have the megaphone and real power to make a difference. Their programs will empower communities and create a legacy. Their production company is built to last.
Nice one as always…thanks for the facts and stats
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Exactly on point. Let those haters continue.
You have brought the point home. Meghan and Harry are sought after to produce content.
No doubt they are very powerful..
Their influence keeps growing even after they left the institution because they are indeed powerful.
I am so happy they chose Netflix. I can’t wait to watch them do awesome documentary’s. I watched rising Phoenix 3 times . They are so relate able.
It will be next level viewing. We will all level up as a result.