On July 6, 2019 The Duke and Duchess of Sussex’s son, Archie Harrison Mountbatten-Windsor was christened in the Private Chapel at Windsor Castle at an intimate service officiated by the Archbishop of Canterbury, Justin Welby. Their Royal Highnesses feel fortunate to have enjoyed this day with family and the godparents of Archie.

Instagram Sussexroyal

The battle over lack of press access to Master Archie’s godparents is a battle over medium of communication. On the surface it appears to be just about tradition vs progress but it is in fact much more than that. Brits never cared about other royal babies godparents. There is not a single article about the godparents of the Queen’s youngest grandson Viscount Severn or Zara Tindall’s children. So why Archie? Why are British tabloids so interested in Master Archie? The answer is simple Master Archie has global influence.

Well Master Archie is one of the most sought after royals, his social media posts via @Sussex Royal Instagram average 2.5MM likes. A definite ultra-influencer at just 2 months old, he does not need intermediaries he can push content using his own platform. It’s just not the likes but the level of engagement is very high too because well he is the ultra-influencer.

By sharing the pictures directly on Sussex Royal the Sussexes are taking control of the image of Prince Archie as well as the narrative around this private citizen who happens to be the grandson of a future King. The Duke and Duchess have figured how to communicate effectively with the tribe and maintain a successful relationship with their supporters. This is a total boss move on the part of the Sussexes. To further take control of Archie’s privacy the Sussexes have copyrighted images of their son. This prevents tabloid vultures from exploiting the image and likeness of Master Archie.

Sussex royal Instagram is the best channel for the Duke and Duchess of Sussex to communicate impactful information about Master Archie’s christening. It minimizes chances of misinterpretation by tabloids because it is a direct voice to the Sussex tribe known as the Sussex squad. This platform cements Sussex royal as go to source for all things Sussex. The inclusion of Mama Doria next to Prince Charles shows that she will be a big part of the life of Master Archie just as much as Prince Charles. Doria Ragland looked radiant at her only grandchild’s christening. Meghan is an only child and does not have any siblings. The inclusion of Princess Diana’s sisters shows that Prince Archie will be as involved in the Spencer family as he is with the Windsors.

Their son, Archie, was baptised wearing the handmade replica of the royal christening gown which has been worn by royal infants for the last 11 years. The original Royal Christening Robe, made of fine Honiton lace lined with white satin, was commissioned by Queen Victoria in 1841 and first worn by her eldest daughter. It was subsequently worn for generations of Royal christenings, including The Queen, her children and her grandchildren until 2004, when The Queen commissioned this handmade replica, in order for the fragile historic outfit to be preserved, and for the tradition to continue.

Instagram Sussex Royal

Through Instagram the parents of Master Archie Harrison Mountbatten Windsor impart accurate information with precision and clarity. It establishes the strong bond between the Duke and Duchess of Sussex and their supporters. The Sussex’s are a family with global supporters. Evidenced by the number of people from 72+ countries that contributed to the #GlobalSussexBabyShower by donating to charity in honor of the impending birth of Archie Harrison Mountbatten-Windsor. 

The Duke and Duchess of Sussex are so happy to share the joy of this day with members of the public who have been incredibly supportive since the birth of their son. They thank you for your kindness in welcoming their first born and celebrating this special moment.

Instagram Sussex Royal

The Sussex’s want to deliver right message and eliminate negativity of tabloids so delivering a direct message to the Sussex squad. Direct communication cuts out the noise and provides updates on the important events in Master Archie’s life. This makes Sussex tribe feel closer to the Duke and Duchess and makes followers an important part of the Sussex journey.