It is said that history is written by the victors and The Duke and Duchess of Sussex are writing their own story. In African philosophy there is a saying “Until the lion has its own historian the tale of the hunt will always glorify the hunter.”

In today’s digital age, press fabrications are repurposed as truth across the globe. One British gutter publication writes a pack of lies, the international press picks it up and the lie is told so many times in so many different ways. This is Joseph Goebbels propaganda methodology that has been perfected by the British press.

The continual misrepresentations  from select British media outlets with origins in Nazism have exploited the image of the Duchess of Sussex on a daily and sometimes hourly basis. Sometimes they publish 50 or 60 negative articles about  Meghan, Duchess of Sussex in a given day. To them this is personal. The heirs to the throne do not get this much attention so we know it’s not about accountability or democracy its about racism, sexism , and total disregard for the Duchess of Sussex’s basic human rights. This is gender violence in black and white; it destroys lives and violates the Duchess of Sussex’s universal human rights of privacy. There is no justification for this level of savagery in the 21st century.

The double standards of these media outlets are astonishing. Meghan wears a one shoulder dress which is branded as ‘vulgar’ by Express UK. Kate wears the same one shoulder dress and Express writes that she ‘dazzles’ in the dress. This is British racism at its best.

Given this Nazi style reporting by British dumpster divers the Duke and Duchess of Sussex have to take control of their narrative so that their causes are highlighted. Most royals would rather live on their knees begging the British tabloids to write positive stories about them. The Duke and Duchess of Sussex however show leadership by writing their own story by taking control of their work and brand.

The British tabloids during #RoyalVisitSouthAfrica lied that Duchess Meghan had donated Archie’s used clothes. This lie spread across the internet, the truth is that she donated gifts that had been given to Archie which she cannot accept. This story shows how select media outlets create false narratives regarding the Sussex for the purposes of waging war against them. This is the reason that they are authorizing a documentary about their visit to get the truth out there.

Sussex Royal is the method in which The Duke and Duchess of Sussex communicate with their followers. Bypassing the usual tired negative royal reporters to speak directly to those who want to know the truth about the work the Sussexes are doing. The Duke and Duchess of Sussex are action oriented . Their work is making a positive impact on global communities. This is the work that royal reporters do not like. After all British tabloids specialize in poverty programming so they focus on trivial matters ignoring impact on real people.

The Duchess of Sussex is social media savvy. She was the owner of THE TIG a lifestyle brand with millions of followers. THE TIG had a global audience  and more readership than the British media outlets that are waging war on the Duchess of Sussex and violating her basic human rights.

The art of social media is to build the tribe.The Sussex tribe is online and knows that the source of all things Sussex is Sussex Royal. The Duke and Duchess of Sussex garner internet interest and the British outlets have been threatening to stop covering the Duke and Duchess of Sussex. The reality is that American media and global media will pick up where the British outlets leave. The reality is that Sussex Royal is a game changer and the media outlets better get used to it. The Duke and Duchess of Sussex have hired their own social media manager to communicate the impact of their work.

British outlets suffering revenue loss cannot figure out how to generate sales so they need the Sussexes. Already accounts  and organizations that are followed by the Sussexes instantly get global recognition and fundraising which transforms a nonprofit or organization.

Use of SKype to Connect

During #RoyalVisitAfrica in balancing motherhood and work Meghan could not travel to Malawi with her husband Prince Harry. The solution was to leverage technology and she joined the young women who are supported to complete secondary school with the help of UKAid scholarships through the Campaign for Female Education. This cause is supported by the Queen’s Commonwealth Trust, Harry is president and Meghan is vice-president #PowerCouple.

Leadership is about influence. Influence is about Celebrating togetherness, collaboration and community and making a global impact. The Duke and Duchess of Sussex have won the hearts; minds and respect of the United Kingdom and the Commonwealth at large. The crowd sizes that come to meet the Duke and Duchess of Sussex at their engagements are a testament that the people stand with Sussexes. #WeStandWithTheSussexes.