Master Archie has Prince Harry wrapped around his finger. The power that Master Archie has. He is the star of @Sussex Royal instagram page.

The Duchess of Sussex Meghan has mastered the art of photography conveying a message using pictures. This is a lost art form and reviving creative photography is a signature of Instagram’s @SussexRoyal account. @SussexRoyal broke the Guinness World record of fastest account to reach 1 million followers in just under 6 hours.

 In her pre-royal days she was a global influencer through her social platform the Tig and through social media. Back in 2016 the former Meghan Markle had over 3MM instagram followers. People followed her because of her authenticity.

I’ve longed for kids since I was very, very young. And so, I’m waiting to find the right person, someone who’s willing to take on the job.”

Prince Harry 2012 Interview with Katie Couric

“This little thing is absolutely to die for, so I’m just over the moon,” 

Prince Harry speaking of Master Archie

It’s great. Parenting is amazing. It’s only been what, two and a half days, three days? But we’re just so thrilled to have our own little bundle of joy to spend some precious times with him as he slowly starts to grow up.

Prince Harry speaking of Master Archie

Archie is safe in his father’s arms. It is significant that his father Prince Harry is holding him in his arms. Archie’s beautiful eyes are curiously looking into the camera. He has Prince Harry’s eyes.

Master Archie has his father wrapped around his fingers. At the same time he is holding onto dad’s hand. Prince Harry is giving guidance to the young Master Archie.

He is the dream

Duchess of Sussex speaking of Master Archie

The hand that holds Archie’s legs gives him direction. the power of mother to nurture a baby. The flowers in the background are Forget me nots in the background are a nod to Prince Harry’s mother Princess Diana.

In one hour since the Father’s Day posting went up on Sussex Royal the picture had been liked more than 350K times. In less than 5 days the picture had amassed a whopping 2.3MM likes and counting. To put it into context no other royal account garners as much attention as Sussex royal with the main attraction Master Archie the young man himself. At less than 6 weeks he is already a global pacesetter and trendsetter.

The debut of Master Archie broke the internet as he made his debut on the world’s stage. Archie Harrison was in his father’s arms on the red carpet in the backdrop of Windsor castle with all its glory. What a grand and regal entrance.

Other royal accounts average 400K likes and have been on Instagram for many many years. Social media is not just about followers, its about engagement as well. Other royal accounts have more followers and yet the level of engagement is very very low. This has led others to believe that followers are being purchased to prop up popularity numbers. This is the old way of marketing but does not guarantee social media success. Its about horizontal leadership not vertical leadership.

The art of social media however is to build the tribe. You cannot build a tribe when you think that you are better than others. Social media means that the influencer has to be relatable to the followers. Sussex Royal has become the go to source for all things Sussex. They tell the story behind the post and provide information that fans and supporters cannot get anywhere else. This has create authenticity between the Duke and Duchess and their followers. The conundrum for the palaces is how to be royal and relatable. Sussex royal seems to have struck the right balance.