The Duchess of Sussex is the Duchess of Influence. She was recently named as one of the 25 women shaping the UK by UK Vogue. This is a list of visionary high-powered women who are making an impact on their society. This is the second time that the Duchess of Sussex has been named to this prestigious list. Duchess Meghan of Sussex is a global icon; an influencer to many young women particularly in the fashion industry and social entrepreneurial space.

Duchess Meghan is no stranger to making a difference. At age 11 she was an activist challenging a soap manufacturer’s advertisement. At 13 she began volunteering at a homeless shelter and continued throughout her teen years. In college the former Meghan Markle volunteered with the Glass Slipper Project, an organization that collected donated dresses for teens who were unable to buy their own prom attire. 

SmartWorks is an organization that empowers women rejoin the workforce after absences. They equip women with the needed skills to make them employable and reduce poverty.

Duchess of Sussex’s impact on the organization has already been evident, with the charity helping almost 50% more women in February 2019 than it did in the same month in 2018 since she became their patron.

Fashion

This is the story of how a small town manufacturer struggling to survive received a miracle from a Princess. The Princess was Duchess of Sussex the former Meghan Markle who wore their jeans when she visited Wales for the first time and the rest is retail history.

In the next four weeks, we are moving into a factory that’s three times the size and we’ve hired eight new people — the Meghan Markle Effect is real!

– David Hieatt cofounder of Hiut Jeans

Town changer Meghanomics effect on Hiut Jeans

Duchess Meghan helped revive the dying Welsh brand Hiut when she wore their Dina jeans on her Royal visit to Cardiff Wales. The company rehired the 8 laid off workers to meet demand from the marketing by the Duchess of Sussex just after she wore their jeans. She believes in fashion with a purpose of putting people back to work. Reviving the economy and changing people’s lives is the reason people love Duchess Meghan.

“It would be nice to meet her one day, and when we get 400 people back in business, she can come and meet them — she’s a town changer!”

David Hieatt cofounder of Hiut Jeans

.Outland Denim

The Duchess of Sussex wore the Outland Denim Company it turned out that that marketing brought brand awareness. This interest in the brand resulted in increased sales. The increased sales allowed the company to hire between 46 more people.

Hubb Kitchen

The Duchess of Sussex has long empowered women at a grassroots level. She championed the cookbook project as a way of ensuring the kitchen can continue transforming lives and communities through cooking.

• Cookbook Symbol to all communities and symbol of unity
• Contributors of Together: Our Community Cookbook: The Hubb Community Kitchen won the André Simon Award. The book received a Special Commendation which showcases the best of contemporary food and drink writing in UK for past 40 years.

• Serves 300 meals a day, 7 days a week, and 109,500 meals a year to retirement communities, homeless shelters & domestic abuse survivors.
• Since the cookbook has been published, there have been 23 Qualifications in Food Safety & Hygiene obtained by Grenfell community volunteers.

The Duchess of Sussex Meghan has mastered the art of making a statement using fashion down to a science. She yields power to influence not just the United Kingdom but has a global brand. This is the power of soft power, it speaks volumes without uttering a word. She is a role model a feminist, wife, business woman and social entrepreneur and king maker. Duchess Meghan turned Clare Waight Keller into a global name.

Wellness

The Tig, a lifestyle platform where the former Meghan Markle was Editor in Chief she encouraged wellness. Meghan shared beauty, diet and fashion tips, recipes, travel advice, and words of wisdom about love and life – all the essentials you might need to live an “inspired lifestyle”.

The Tig was privately owned and based on its marketability, Meghan Markle could have become a “Wellness Guru”. It is not hard to predict that if The Tig had continued its growth, its net worth would have been at the least in the tens of millions of dollars. 

– BBC.com (March 24, 2018)

Wellness is a rising part of the growing online content marketing industry, where the opinions and philosophies of influencers on social media now carry more weight with some than conventional wisdom. According to research firm Technavio, the global content marketing industry will be worth $412bn (£297bn) by 2021.

Lyst the global fashion search engine branded Duchess of Sussex as the ‘ultra-influencer’. Lyst is an objective source and uses core facts and data to make their rankings not subjective surveys. Lyst, ‘monitored the spikes in demand and social media mentions generated by 50 global superstars during 2018. Lyst reviews search and sales response. Their conclusion was that the former Meghan Markle now Duchess of Sussex was the 3rd most influential person in global fashion making her the Duchess of Influence.