Office 365
I think the biggest part of being a girl boss in the office, at home, or anywhere you go is just knowing your value.
Meghan Markle interview with Instyle 2016
Taking charge
The Duchess of Sussex the former Meghan Markle is the definition of a #GirlBoss. She took charge of her career and created opportunities for herself when she was a relatively unknown player in Hollywood. Meghan is a go getter and despite of not having little name recognition she started to build her media empire from the ground up. She started a lifestyle blog called ‘The TIG’. Meghan did not wait for someone to give her a column in one of the Conde Nast or Hearst or Vox Media publications before she could share her wisdom. Instead grabbed the bull by the horn and created her own platform and built her own tribe who shared similar passion and philosophies in the process.
“It’s important flex your intellectual prowess, even if you’re wiggling around in a pencil skirt”
Flexing intellectual prowess
There was no guarantee that Meghan’s lifestyle blog would work. Social media is a competitive space. After all she was not the only celebrity pursing the world of blogging. Blake Lively also started a blog at the same and it seemed as the worst time in the world. Meghan brought her unique voice and ‘The TIG’ thrived. Blake Lively’s blog on the other hand did not last very long.
Ms. Markle was social media savvy becoming one of the most successful bloggers in the world. She showcased stories of perseverance, persistence in achieving goals. Brands began to notice the connection that the former Meghan Markle had with her audience and were soon all queuing up to work with her. This was a dream come true because monetization is key to any business endeavor or social enterprise.
“Take things with a grain of salt and find balance within your life. On your lunch break, leave to go and get some fresh air. You don’t need to make your life your job. I have to find that balance for myself, as well.”
Asset Management : Maintaining Creative Rights
The decision on whether to earn money through merchandising or retain creative rights had to be made. This was not an easy decision and ultimately Meghan retained creative rights to her blog. It cost her some money in the short term but in the long term she learned how to monetize her work and keep her authentic voice. It was this authenticity which made Meghan Markle relatable and trustworthy to her millions of readers. They knew that when she endorsed a product she truly like it and actually used it so she could provide honest feedback. Ms. Markle had a pulse on the target audience who are millennials & value authenticity over corporate branding.
Collaboration & Supporting friends’ businesses
The TIG supported Misha Nonoo’s brand, Jessica Mulroney’s or Benita Litt’s business, Lindsay Jill Roth’s book. She showcased Serena Williams clothing line and Bobbi Brown’s cosmetics and encouraged her millions of followers to purchase their brands. Friends help friends sell their product. This is what female power looks like, women helping each other to create and promote businesses that employ women and strengthen families. This is the purpose of female empowerment. Today Misha Nonoo is helping Duchess Meghan with capsule collection for SmartWorks charity.
The retail brands collaborating with the Duchess of Sussex include Marks & Spencer, John Lewis Partnership Plc, Jigsaw and designer beautiful businesswoman Misha Nonoo. To create a win-win situation. Marks & Spencer is an established British brand has been struggling in the new retail environment of online shopping with competition from e-retailers.
Marks & Spencer Shares rose as much as 1.8% early Thursday in London after news of the partnership with Duchess of Sussex .
BLOOMBERG.COM
Creating positive community & Empowerment
Creating positive influence is the ethos of #ForcesforChange. Whenever the Duke and Duchess of Sussex go to a place they emphasize that they are there to listen. They are humble enough to know that they do not have all the solutions. What Sussex Royal has done is to uplift the voices that are creating change in the community.
Sussex Royal has become the go to source for all things Sussex. They tell the story behind the post and provide information that fans and supporters cannot get anywhere else. Sussex royal has been a great tool to spread the message of empowerment by the Duke and Duchess of Sussex. Each month they follow 15 accounts and shed a spotlight on organizations that need brand awareness. The need to inspire and empower has given rise to new royal watchers creating content for a new generation promoting business and personal success.
Here is a short list of those who are now household names because the Duke and Duchess of Sussex gave them a hand up:
The Duke and Duchess of Sussex are letting their light shine using their platform to promote what is best in humanity and make the world a better place.
The former Meghan Markle’s work on ‘The Tig’ opened the door to the United Nations partnering with her to promote UN Women’s Agenda as a UN ambassador and advocate for women in politics and leadership. In 2015 Meghan Markle addressed the United Nations in a speech that has been heard by millions of people worldwide and sealed her position as a global influencer. Markle’s speech highlighted her work as a humanitarian where she worked in US, Canada, India and Rwanda.
Thoroughly enjoyed Office 365 in Vogue.