The two-and-a-half-minute clip of Duchess Meghan and Archie reading Duck Rabbit! has been watched more than nine million times on official accounts and quickly became the largest news day for Save the Children in its 100-year history.
Sussex makes largest news day in Save the Children’s 100 year history
The #MeghanEffect was in full force as the Story book sold out on Amazon!
One day after Archie’s birthday philanthropic #SaveWithStories the whole working royal crew team fuddy duddy went on Zoom and the social media statistics were a beauty to behold. The non-HRH using royals dubbed by British tabloids as irrelevant blew team Fuddy Duddy out of the water.
Well it turns out people follow the Duke and Duchess of Sussex because they are inspired by their leadership. HRH or not the Archie’s #SaveWithStories had more engagement than the whole working royal fuddy duddy team. Millennials and Gen Z follow authentic, consistent leaders. The courtiers display inconsistent behavior, they fail to inspire anyone.
Fuddy duddy rebrand attempt
So, team fuddy duddy is attempting to rebrand. Sharing baking recipes on their social media. The problem with fuddy duddy is its values. No amount of cookie sharing will endear fuddy duddy to the people of the Commonwealth.
Courtiers believed if Harry and Meghan weren’t carrying out official duties, they simply cannot be allowed to market themselves as royals. Never mind that other royals carry out royal duties and pursue commercial opportunities. Something just bothers the royals about the Sussexes making money yet accept it in other royals. Hypocrisy is the core of brand fuddy duddy.
Global Influence
At the end of the day leadership is influence. Social media engagement is the true measure of who the global audience is listening to. Social media tells the whole story. Leadership is influence and Instagram is how we keep score. What value do royals have if they do not influence. We hold these truths to be self-evident that the slimmed down monarchy means less global influence.
The sussexes are Global (Royals) & they are much loved because of their empathy to various communities & ofcourse their authenticity in whatever they do.
Team Sussex keeps winning.
Did you see that Sophie, Countess of Wessex, children’s hospice is going to close for lack of 2 million dollars?
No, but thank you for sharing. Will look into the story. This is really sad for that charity. The Press rebuffed Meghan when she she helped her patronages with the Hubb Community Cookbook and the Smart Set Capsule Collection for Smart Works. Patrons have to help charities raise funds.
Thank you. Truer words have never been spoken.
As a 63 year old, predominantly Black US-American, the fact that this young woman also has Black US-American ‘slave stock’ blood coursing through her veins, is an affirmation of Black US-Americans’ contributions and worth to the United States of America and the greater world at large. She and her husband, Prince Henry Charles Albert David have rejuvenated my faith in the over-all spirit of man, male and female alike. Unfortunately “SUSSEXIT” was truly necessary and was likely formulating in Prince Harry’s plans as far back as his and Duchess Meghan’s wedding. For lesser philanthropic leaders, the tree planting, children and at risk people charities that they support would be enough, but not “Sussex-Loyal”!!!! The Sussex related web-traffic, donations to Sussex supported charities and Sussex supporting comments online collectively is proof-positive that “WE THE PEOPLE” are whole heartedly with you on such issues!!!!