The Duke and Duchess of Sussex were on Time Magazine’s The 25 Most Influential People on the Internet 2019. Social media numbers tell the whole story. Many in UK are asking why Duke and Duchess of Sussex made the list and not other royals who have been on the internet for years. This is a question that demands an answer and we will use numbers to explain because numbers do not lie. 

When Meghan joined Kensington Royal Instagram followers jumped from 4.528,147 to 6,018, 836 in one week this is why Duke and Duchess of Sussex are among the 25 most influential people on internet.

Instagram’s @SussexRoyal broke the Guinness World record of fastest account to reach 1 million followers in just under 6 hours.  In her pre-royal days she was a global influencer through her social platform the TIG and through social media.

Sussex Royal is more than an Instagram page it is a platform to inspire and empower. It  has given rise to new royal watchers creating content for a new generation promoting business and brand success .Since April 2019 Sussex Royal Instagram has amassed 9.2 million followers.

Each month, in an effort to highlight advocates and organizations focusing on issues such as climate change and mental health awareness, the account rotates the users it follows—a savvy strategy that has driven headlines. The Sussexes’ forward-thinking, cause-oriented approach to social media fits neatly with other ways they are establishing their identity beyond the crown.

Time Magazine The 25 Most Influential People on the Internet

Meghan and Harry are Duke and Duchess of Influence & their Instagram success is proof. The #GlobalSussexBabyShower is proof that their online influence translates to real world influence. People from more than 70+ countries participated showing supporters are not Bots after all. The Sussex squad is a global tribe of supporters who share common goals and values with the Duke and Duchess of Sussex.

The Duchess of Sussex is the Duchess of Influence. She was recently named as one of the 25 women shaping the UK by UK Vogue. This is a list of visionary high-powered women who are making an impact on their society. This is the second time that the Duchess of Sussex has been named to this prestigious list. Duchess Meghan of Sussex is a global icon; an influencer to many young women particularly in the fashion industry and social entrepreneurial space.

The Duke and Duchess of Sussex have used Sussex royal Instagram direct-to-consumer content to speak directly to their followers. By bypassing royal reporters who specialize in gossip and fake news Duchess Meghan and Prince Harry are able to get facts out without the noise. Both Disney and the former Meghan Markle are harnessing the power of social media to strengthen their brands.

Fortune Magazine ranked the Duke and Duchess of Sussex as #42 on the World’s Greatest leaders of 2019.

There are platforms—and then there is the audience available to the Duke and Duchess of Sussex. Their May 2018 wedding, for example, garnered nearly 50 million television viewers in the U.K. and U.S. alone. The couple may project picture-perfect personas, but they use the global stage to promote causes that might be considered taboo even in non-royal households.

Fortune Magazine