Duchess Meghan of Sussex is a global icon an influencer to many young women particularly in the fashion industry. Before her marriage to Prince Harry Duchess Meghan had a collection with Canadian retailer Reitmanns, it is evident that those of us who followed her on her lifestyle brand platform that she was going to launch her own fashion house in the near future given her television appearances in both the USA and Canada lending her voice to chic fashion trends. She was also friends with the iconic Anna Wintour dubbed the Queen of Fashion who determines the global trends through her fashion choices.

In the age of social media where Instagram is producing multi-millionaires and soon billionaires it’s evident that consumers buy the influencer’s voice before they buy the brand which makes Duchess Meghan a powerful advertiser for brands and her clothes speak louder than words.

Estimated 1.4 Billion to the British economy through tourism

• 1^st public appearance Mother Jeans she wore sold out in 3 days and 400 people on waitlist & 200% increase in website visits creating brand awareness.
• Everlane bag she carried sold out leaving 20,000 people on the waitlist
• White coat worn at engagement announcement sold out immediately and resulted in Canadian Line the Label company website crashed
• Birks the Canadian jeweler grew its global presence to Japan, Russian markets
• Strathberry bag sold out in 11 minutes increasing website visits by 5000%
• She championed unknown Welsh brand Hiut Denim by wearing their jeans sales grew so much that the business expanded their factory to keep up with demand thrusting the brand to global status.

The Duchess of Sussex is the global ambassador and has also champions Canadian brands American brands as well as local British brands and she will be expected to champion brands in other Commonwealth countries not just for local visits but in her every day . In Australia during Royal Tour 2018 she has championed little known brands such as Karen Gee, Martin Grant, Outland Denim and Dion Lee to mention a few.

Duchesses Meghan has mastered the art down to a science of making a statement without using words and yielding that power to influence. This is the power of soft power, it speaks volumes without uttering a word.